Posts
by: Jose Blanco, Marketing Director, La Aurora Cigars
1. Customer Service
2. Product Availability
3. Store Image
4. Pricing
5. Product Knowledge
*Supplemental Contribution by Jorge Luis Armenteros, CMT: Blanco's 5 keys are short and to the point. We will see if he ever wants to elaborate on these... I have audio tape of him talking about them as he drove me through the streets of Santiago, but the car horns and cursing obfuscate the academic lesson. It really is that simple: Focus on Service, Products, Image, Pricing, and Product Knowledge!!!! That is all it takes.
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